User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

UX is important because it tries to fulfill the user's needs. It aims to provide positive experiences that keep users loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to business success.

What is design process?

Design Process is often described as a problem solving process, but this is one reason it might seem confusing. If you have seen a list of steps for the design process, the first step was probably “define the problem”.

Design process is the cure to both of these problems:

• Design process helps designers to be reliable and creative without depending upon inspiration.
• Design process provides checks to ensure creative concepts don’t steer off course.

Design process steps:

Step 1. Discovery phase

Step 2. Research phase

Step 3. Design phase

Step 4. Improvements phase

Step 5. Implement phase

Step 6. Analyze phase

Design Ops

Design Operations (or DesignOps) is the intentional operationalisation and optimisation of design. It focuses on designing the design practice and building a systematic framework that allows design to succeed at scale.

Operationalise

• The creation of a Design System