Base knowledge for UX/UI & Product Designer
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UI
Interface
Composition
Interface scanning
Typography
Colors
Images, illustrations, icons, hero image
Interface elements and states
UI Kit, Design system (UI components)
Interface states (default, success, error)
Grids and responsive design, hard and soft grids
Web desktop / mobile
Atomic design, components, autolayout, symbols. Design token
IOS Human Interface Guidelines
Google material design
5 second testing
Nielsen's heuristics
Case studies
UX
Website types
Service types
Pages types
Mobile applications types
Wireframing
Prototyping
Web desktop / Mobile / TV / Watch
Platforms and User Experience
HIG/Material Experience
Cross Platform solutions
User artefacts
Personas
User stories
Use cases
Archetypes
Empathy map
Scenario
User flow, CJM
Information Architecture, IA types
Qualitative / Quantitative Research / Metrics
User/stakeholder survey, questions types
User/stakeholder interview, types
Desk research
Competitive analysis
Usability benchmarking
Card Sorting / Tree Tests
Clickstream and heatmaps
Usability testing (laboratory)
A/B (A/B/C) testing
Design Process
Process UX planning
User-centered design (UCD)
Jobs to be Done (JTBD)
Design thinking
Design process/Design Ops
Discovery phase/Design phase
Project Process
Developing process
Kanban
Waterfall
Agile
Scope analysis
Ideation. Brainstorming
Roadmap
UX Designer Career Tracks
Product Metrics
AOV (Average Order Value)
KPIs (Key Performance Indicators) (1)
OKR (Objectives and Key Results)
Reporting
ICP (Ideal Customer Profile)
CAC (Customer Acquisition Cost)
ROAS (Return on Advertising Spend)
GP (Gross Profit)
LTV (Lifetime Value)
CVR (Conversion Rate)
CSAT (Customer Satisfaction Score)
MRR (Monthly Recurring Revenue)
ARR (Annual Recurring Revenue)
Churn Rate
Drop Rate
Retention Rate
NPS (Net Promoter Score)
DAU (Daily Active Users) / MAU (Monthly Active Users) Ratio
Product-Market Fit
Interview
Questions
Interview Preparation Guide
Additional
UX & Product Dictionary
UX Research Templates
And more…
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